Rimi Baltic is a major retail operator in the Baltic states based in Riga, Latvia. It is a subsidiary of the Swedish group ICA. Rimi Baltic operates 275 retail stores in Estonia, Latvia and Lithuania and has distribution centers in each country.
Challenge
Rimi’s goal was to provide their customers with a seamless experience online, in-store, or through drive-in with the same campaigns and also making sure that customers can buy the freshest products. Rimi also wanted to be able to roll out the same experience to their customers in regions and all across the Baltic States.
Solution
Groceries E-commerce solution with home delivery, click & collect, and drive-in, which complies with Rimi's in-store campaigns and provides a first basket suggestion and favorite products based on your in-store and online purchase history. They chose to implement SAP Commerce (formerly SAP Hybris) and integrate with back-end systems to synchronize assortment and promotions across different channels and the Loyalty system to provide an e-commerce experience tailored to their customers. Customers can also return any goods at the doorstep or their car if using drive-in.
Customer's benefit
Rimi's e-commerce solution has had increasingly high demand since its launch in October 2019, and Rimi now has the 2nd biggest e-commerce solution in Latvia. Rimi was also able to release the solution in Lithuania and Estonia ahead of schedule to help society under lockdown during the COVID-19 crisis. Their SAP Commerce solution is also a powerful platform for future growth.
Eager to learn more?
Get in touch with Markus! He knows quite a bit about eCommerce - oh, and he's quite nice to talk with as well!
